From One Gym to a Global Boxing Empire ft. Russ Harrison
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Boxing has always had an image problem. Spartans is changing that.
Boxing can feel intimidating. Like it's only for fighters, athletes, or people who already know what they're doing.
Spartans Boxing Club flipped that idea on its head.
"Boxing without bruises."
This week on Brick & Brand, Russ Harrison takes us inside the thinking behind one of the most creative fitness concepts we've come across — and how that simple shift in perception became the foundation for a global franchise.
From changing the narrative around boxing to building a brand that can scale across cultures, this conversation goes way beyond fitness.
It's about taking something that felt exclusive and making it accessible to everyone.
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