Artist or CEO? Why Building a Brand Requires Both ft. Silvina Petrate
Duration
37m
Broadcast on
14 Aug 2026
Audio Format
other
This episode appears to contain dynamically inserted ads. Transcript timestamps may be approximate.
Silvina Petrate didn't set out to build a luxury empire. She started with a passion for handcrafted furniture and spent two decades quietly turning it into Nativa Interiors — a vertically integrated design company spanning custom manufacturing, interior design, and retail showrooms that redefine what a furniture brand can be.
This conversation goes way beyond beautiful spaces. We got into what luxury customers are actually paying for, why physical retail still wins when it's done right, and what it really takes to balance the soul of an artist with the mind of a CEO.
One thing Silvina said that we haven't stopped thinking about: your space tells a story about who you are.
If you're building a brand, obsessed with design, or just fascinated by what it takes to build something that lasts — this one is for you.
This ad placement is paid for by Bath and Body Works. This holiday, they're bringing back the feeling that makes the season special. It's called The Season of Wonder, and it all starts with fragrance. If the holidays have felt a little ordinary lately, Bath and Body Works below seasonal scents bring that nostalgic festive feeling back to your home, and to you. Start with fan favorites, snowflakes, and cashmere, then layer it with the fine fragrance mist for a scent that leaves a lasting impression, or bring it home with a three-wit candle, up to 45 hours of room-filling fragrance. Go with snowflakes and cashmere if you love warm and woodsy, or try the new vanilla cocoa flurries if you want sweet and cozy. It's all about the little moments that make the holidays feel magical. Snowflakes and cashmere is available in more forms than ever across home fragrance and body care, with fragrances you love and formulas you can trust. Let it be a season of wonder. Shop now at Bath and Body Works.com. Observe, the North American dad, 50s, great polo collection. He enters his vehicle information on Carvana, and offer a Peter's in minutes remarkable. He squints, reads it again, smiles and says, "Dang, that's a good offer." The highest form of approval, no haggling, no hassle, no one called him boss. He's still on the couch astonishing. Sell your car today on Carvana.com. Pick up Fuse My Apply. This episode is brought to you by Squarespace. Whether your post-game hot takes turn into a blog, your fantasy expertise becomes a newsletter, or your passion for the game turns into something bigger. Squarespace gives you everything you need to bring any idea online. From personal brands to full-blown businesses, start with Blueprint AI or professionally designed template, then make it yours with simple drag-and-drop editing. Want to share your content with the world? Upload videos and build a library for everyone to enjoy. Or keep your best stuff exclusive. Whatever you're building, Squarespace has the tools to make it real. Head to Squarespace.com/sports for a free trial. And when you're ready to launch, use offer code sports to save 10% off your first purchase of a website or domain. Welcome back to Breaking Brand, a podcast at the intersection of retail and entrepreneurship, where your co-host Delaney and Bradley Roach. We are so excited for today's conversation because we are joined by Sylvina Petrate, the founder and CEO of Nativa, Interiors. She's built this amazing luxury Interiors brand, and we're going to get into all the good stuff today. The risk behind starting the business, how to actually build a brand, and then of course, most importantly, what actually makes a space feel like home. Sylvina, thank you so much for joining us today. We're so happy to have you. Thank you for inviting me, girls. Yeah. So much good stuff to get into today. You're such an icon and you've done so much in your career. For our listeners, for those who maybe don't know you yet, give us a little bit of background, a little bit of intro. Who are you?
