Commercial Real Estate Ruined Family Holidays ft. Liberty Roche
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This week we brought our sister, Liberty, B&B's very own CMO, onto the podcast and what was supposed to be an innocent sibling conversation turned into full-blown chaos. Growing up in a six-kid household meant everyone had a role to survive it — and in this episode, all of those roles show up again in real time.
From wildly different childhood memories to why Gen Z can sniff out inauthenticity instantly, the conversation jumps between family dynamics, retail psychology, and the uncomfortable truth that most "business instincts" start way earlier than we think. Of course, we also settle the sibling debates no one asked for but everyone has opinions on.
Part chaos. Part therapy. Part retail strategy. Completely unhinged — and easily one of our most personal episodes yet.
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