Retail Roundtable (Holiday Special)
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This week, we're delivering the episode we've wanted to make since day one — the one that goes straight to the source of everything: our family.
For Christmas, we brought the two people who shaped our entire real estate careers into the studio: our dad, Vince Roche — the self-made OG of retail real estate — and our brother, Sullivan Roche, the next-gen disruptor who lit the path for all of us. And once the mics were on, the stories came out fast: the deal that nearly broke us, the betrayals no one saw coming, the rivalries we pretend don't exist, the truth about who almost quit the business… and who in this family you'd least want sitting across from you at a negotiating table. For the first time, you're getting an insider look at our family business — honest, unfiltered, and straight from the source.
PLUS: a ruthless round of Deal or No Deal: Broker Edition, where we find out just how far each of us would go for the "perfect" deal.
Merry Christmas — let the family chaos begin.
I'm Jake Stouck, Co-Founder and CEO of Servo. Your IT team is full of builders who understand how your company works, but too much of their day goes to password resets, app access, and repetitive tickets. We built Servo to give them that time back. It's the AI-native enterprise service management platform that automates the work legacy tools only track. Tell Servo what you want automated in plain English, and its AI agent builds it. No drag-and-drop workflow builders, consultants, or lengthy implementations. Then our helpdesk agent resolves employee requests using the tools IT has approved. Your team stays in control, and your builders get to build. Companies including Fox, Live Nation, Notion, Ramp, and Lucid Motors run on Servo. Whether you have 200 employees or 20,000, your team should be building what's next. Start a free pilot, and we guarantee you can automate 50% of your IT tickets during it. Go to servo.com/listen. That's S-E-R-V-A-L.com/listen. Servo.com/listen. Hey Denver! The Wayfair Store's grand opening weekend starts November 20th. Come shop, celebrate, and save with up to 80% off in store all weekend long. Plus, the first 100 customers in line each day get a free $50 gift card. Bring the whole family for giveaways, music, entertainment, and surprises. So mark your calendar, and head to the Wayfair Store at Avenues at Northfield, November 20th through 22nd, for our grand opening celebration. Welcome back to brick and brand. We're your co-host, Delaney and Bratley. Welcome and Merry Christmas. Merry Christmas to everyone. We're so excited to be here. We are actually recording this over Thanksgiving. Hence, our family being here. We have been looking forward to this for so long. You guys have no idea. I think even before we launched brick and brand, we were talking about this episode and planning for and brainstorming. So we're so excited to share with you guys. We're in for a major treat today. We're bringing the group chat out of the group chat, and we're getting down to the behind the scenes and the insider scoop on our family and having a family business. And the four people today, just so everyone has a little perspective, we all are in a group chat, like Delaney said. And we also have four-way FaceTime calls and phone calls, and we're always doing group conversations. And the conversations are insane, and we thought, what a better way to celebrate Christmas than just share with everybody, the craziness that is our family and bring it all to life. So that leads us to who we have here today. Bradley would you like to introduce our first guest? I will do the honors. I want to introduce the OG real estate veteran of our family and of so many people. Vince Roach, our dad, he is literally the reason that we're here today. We would not be in the business. We would not be doing brick and brand. We would not be who we are without him. He has just taught us basically everything that we know and helped kind of shape us on how we see the world. So he has 25, 30 years of stories and successes and failures and so many incredible things to share. So without further ado, our dad, welcome to brick and brand. Thank you, Bradley. What a great introduction and delaying us. It's such a treat to be here. I've been looking forward to it for a long time. We're just helping it out for a long time. You guys are so well prepared and just done. We're excited. Yeah, thank you for being here. I appreciate it. Well, pleasure. Absolutely. And that leads us to our second guest, very, very special guest and also my business partner, Sullivan Roach, our brother. Sullivan is actually the trailblazer for the next generation of commercial real estate. He was the first sibling to follow in our dad's footsteps and pave his own path in San Diego, California and was nice enough to let me jump on that bandwagon with him. And we work together day in and day out. Sullivan is easily one of the hardest working, most driven, committed people I know. He's all gas, no breaks. And we are so, so excited to have him here with us today. So Sullivan Roach, welcome to brick and brand. Thank you guys. Man, I'm excited to be here. It's been really cool to watch you guys
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