ArchiveFM

Duration
28m
Broadcast on
01 Dec 2025
Audio Format
other

Welcome to Brick & Brand! We didn't grow up in boardrooms — we grew up on a farm. Before we ever learned cap rates or LOIs, we learned grit, early mornings, hard work, and what it means to bet on yourself even when the odds aren't glamorous. And somehow, that journey — the mess, the mud, the mayhem — became the foundation for everything we do today in retail real estate.

This episode is the story no one ever tells: how two sisters went from small-town routines to big-city deal flow. How the values we learned in boots and dirt translated into confidence in heels and property tours. And why the leap from dairy farms to deal making isn't as far as it sounds — because at the core of both worlds is one truth: nothing grows without someone willing to put in the work.

Serena and Lily believe in the joy of decorating and celebrating well-loved homes. Each piece is thoughtfully designed to be comfortable and in fighting to endure beautifully with natural materials and performance fabric options. Kids, pets and parties are welcome. Discover collections at serinainlily.com with Complementary Design Services. Making your home a place for friends and family together is simple. Start today at serinainlily.com. That's serinainlily.com. Well hello and everyone. How are you today? I am really in shock that we're here. No, it's literally crazy. This has been a long time coming. How long has it been like eight months of work to be here today? At least. No, at least. There's been a lot going on behind the scenes, you know? And we just had to get our ducks in a row before we launched anything, but we're so excited. Who knew starting a podcast would be so much work. Well now we know. Well and we're also both technologically challenged. Yes. The fact that you can see us and hear us is truly a miracle. No. But we're so excited to be here and thank you for listening in on this first episode of brick and brand. There's so many exciting things in store that we cannot wait to share with you guys. I think to start this first episode, it would be fun to take the listener back to kind of how it all started and where we're from and why we're sitting here today talking about all this interesting stuff. So Rutley and I, to give a quick little nut shell, Rutley and I are two of six kids in my family and we grew up in Bakersfield, California, so like the Central Valley. For those of you who don't know, dairy farming, agriculture, and oil is basically what we're known for. It's about what an hour and a half north of LA. Yeah, to two hours. But yeah, you can smell it as soon as you like enter that portion of the freeway. It's crazy. It's how we know we're home. Very distinct smell. Yeah. Just like manure. Yeah, we grew up there, like Delaney said, in a huge family. And honestly, most days we had even more than six kids in our household because our mom was fostering kids. We always had neighborhood children over. So it was always a huge household of people. But we also had such a unique childhood and upbringing. And I think a lot of the things we're going to share with you today kind of shaped like how we're even here in this career and starting a podcast. You know, our dad was in real estate, I think is basically his whole career. And for those of you who don't know, you know, retail real estate is commission only. So my dad was working on deals, working on development projects, but really only getting paid, you know, when things took place. So it was obviously a rough start. And then he was able to be really successful in kind of the Central Valley. And we got to be around it since we were little kids. Before we get too far in, we should really explain retail real estate, just a quick summary of what that is for anyone who doesn't know a commercial can encompass industrial office and retail. And so we focus just on the retail sector, nothing to do with residential. And I think a lot of people when they hear real estate, they automatically think, Oh, you're selling homes. And that's just kind of what people know. And that's totally not what it is for us. And so you'll learn a lot more about it as we go. But that's what my dad did. And I don't think I've still ever been to Disneyland, but I certainly didn't go as a child because that just wasn't. I've been literally one time, literally one time. I don't even believe I'm saying that. But no, I mean, our version of fun with my dad was like driving to his various properties around town. And they typically weren't in the best areas. But we would go and like help sit in the car or go in with him

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