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Next in Media

"It's insane" Paramount's John Halley on keeping up with the changing TV ad market

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media. Guest: John Halley Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take
Broadcast on:
26 Sep 2023

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media.

 

Guest: John Halley

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media. Guest: John Halley Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take