Archive FM

Next in Media

Why Spotify is investing so heavily into ad tech

This week Next in Media spoke with Emma Vaughn, Spotify's Global Head of Advertising Business Development & Partnerships about whether podcasting needs an upfront, why the company is putting so much money into measurement and ad serving, and why video is the next key frontier for the company. Guest: Emma Vaughn Host: Mike Shields In Partnership with: BeetTV Sponsored by: MIQ Produced by: FreshTake
Broadcast on:
18 Apr 2023

This week Next in Media spoke with Emma Vaughn, Spotify's Global Head of Advertising Business Development & Partnerships about whether podcasting needs an upfront, why the company is putting so much money into measurement and ad serving, and why video is the next key frontier for the company.

 

Guest: Emma Vaughn

Host: Mike Shields

In Partnership with: BeetTV

Sponsored by: MIQ

Produced by: FreshTake

This week Next in Media spoke with Emma Vaughn, Spotify's Global Head of Advertising Business Development & Partnerships about whether podcasting needs an upfront, why the company is putting so much money into measurement and ad serving, and why video is the next key frontier for the company. Guest: Emma Vaughn Host: Mike Shields In Partnership with: BeetTV Sponsored by: MIQ Produced by: FreshTake