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Roku's Miles Fisher on trying to train consumers to shop on their TVs

Next in Media caught up with Miles Fisher Sr. Director, Head of Growth & Platform Sales at Roku, to talk about the company's attempt at building a consumer ad business and the go-to CTV ad buying platform. In addition Fischer talked about the company's deals with Walmart and Best Buy, and what it's going to take to turn TV commerce into a real thing. Guest: Miles Fischer Host: Mike Shields In Partnership with BeetTV Sponsored by: MIQ Produced by: FreshTake
Broadcast on:
11 Apr 2023

Next in Media caught up with Miles Fisher Sr. Director, Head of Growth & Platform Sales at Roku, to talk about the company's attempt at building a consumer ad business and the go-to CTV ad buying platform. In addition Fischer talked about the company's deals with Walmart and Best Buy, and what it's going to take to turn TV commerce into a real thing.

 

Guest: Miles Fisher

Host: Mike Shields

In Partnership with BeetTV

Sponsored by: MIQ

Produced by: FreshTake

Next in Media caught up with Miles Fisher Sr. Director, Head of Growth & Platform Sales at Roku, to talk about the company's attempt at building a consumer ad business and the go-to CTV ad buying platform. In addition Fischer talked about the company's deals with Walmart and Best Buy, and what it's going to take to turn TV commerce into a real thing. Guest: Miles Fischer Host: Mike Shields In Partnership with BeetTV Sponsored by: MIQ Produced by: FreshTake