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"It's a huge change...it's been a 20-year journey" - why Nielsen One has a shot at radically changing the TV business

Next in Marketing talked with Karthik Rao, CEO of Nielsen Audience Measurement about the company's new Nielsen One Ads product, which promises to bring far more clarity to TV ad buying, and finally fix the CTV frequency nightmare. Guest: Karthik Rao Host: Mike Shields
Broadcast on:
12 Jan 2023

Next in Marketing talked with Karthik Rao, CEO of Nielsen Audience Measurement about the company's new Nielsen One Ads product, which promises to bring far more clarity to TV ad buying, and finally fix the CTV frequency nightmare.

 

Guest: Karthik Rao

Host: Mike Shields

Next in Marketing talked with Karthik Rao, CEO of Nielsen Audience Measurement about the company's new Nielsen One Ads product, which promises to bring far more clarity to TV ad buying, and finally fix the CTV frequency nightmare. Guest: Karthik Rao Host: Mike Shields