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Freakonomics Radio

613. Dying Is Easy. Retail Is Hard.

Macy’s wants to recapture its glorious past. The author of the Wimpy Kid books wants to rebuild his dilapidated hometown. We just want to listen in. (Part two of a two-part series.)
Duration
1h 9m
Broadcast on
27 Nov 2024
Audio Format
other

Macy’s wants to recapture its glorious past. The author of the Wimpy Kid books wants to rebuild his dilapidated hometown. We just want to listen in. (Part two of a two-part series.)

 

  • SOURCES:
    • Mark Cohen, former professor and director of retail studies at Columbia Business School.
    • Will Coss, vice president and executive producer of Macy’s Studios.
    • Jeff Kinney, author, cartoonist, and owner of An Unlikely Story Bookstore and Café.
    • Tony Spring, chairman and C.E.O. of Macy’s Inc.

 

 


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Macy’s wants to recapture its glorious past. The author of the Wimpy Kid books wants to rebuild his dilapidated hometown. We just want to listen in. (Part two of a two-part series.)