Art Harding joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss why outbound sales are lagging in digital transformation and how to fix it. Art is a global speaker, sales leader, and Chief Operating Officer at People.ai, where he helps build high-performing sales, services, and operations teams.

Highlights include: how B2B tech went from a leader in digital transformation to getting stuck in the past (1:42), why sales leaders have been slower to adopt new technology (8:48), where the future of sales technology could take us (13:44), what the best sellers do differently (16:10), how sales leaders can audit their process to find what they’re missing (17:35), the advice all tech-skeptical CROs need to hear (26:01), why investing in operations and enablement is crucial for sales success (28:30), and why outbound sales growth requires a holistic approach (32:20).

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