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The Predictable Revenue Podcast

088: Becoming a lead magnet: How Kate Turchin, the Cloud Security Singer, went from working a tiny territory to an online sales sensation in a few short weeks

Broadcast on:
23 Jan 2019

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes the pod’s first online singing sensation: Kate Turchin, the “Cloud Security Singer.”

Kate is a marketing leader at a well-known cloud security firm who set the internet on fire over that couple years with her educational (and hilarious!) songs about cloud security. If you somehow missed her tunes, check out her YouTube channel and commence rocking out.

Throughout the pod, Collin and Kate talk about how to turn your unique talents and particular genius into a recognizable online brand to help drive leads (for a few more tips, download Kate’s latest whitepaper).

Highlights include: why Kate decided to pick up her guitar and use it for work (14:11), Kate’s inspiration (20:42), combining social media entertainment with serious business information (23:42), how to implement disruptive strategies...and be yourself (28:55), and cold call Collin (51:42).