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The Father Daughter Duo Taking Over YouTube, feat. Jordan Matter

Today we interview Jordan Matter, who together with his daughter Salish has amassed 20 million subscribers on YouTube. We talk about the changes to their production and brand over the years, and the pros / cons of being a YouTube star at a young age.

Broadcast on:: 19 Apr 2024

Here's everything we covered today:

Check out Jordan Matter on YouTube here!
Iain Ward, aka the King of Chemo, is our Creator on the Rise this week!
Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - Tubefilter
YouTube accounted for 10% of all TV watch time in March - Tubefilter
The MKBHD Review making waves: The Worst Product I've Ever Reviewed... For Now
New Tech That Asks ‘Are You Sure About Sending a Nude Photo?’ - WSJ

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