Creator Upload

Is Instagram Criminally Underpaying Creators?

We're back this week with some stunning revelations about Instagram's revenue compared to YouTube's...particularly in the creator revshare department. That plus Dude Perfect's $100 million deal, this week's Creator on the Rise, and VidCon's murky future under Paramount. It's all here!

Broadcast on:: 12 Apr 2024

Here's what we covered this week:

Cinna is our Creator on the Rise! Here's our full interview with her on Tubefilter.
Instagram made $32.4 billion in ad revenue in 2021. That's more than YouTube. - Tubefilter
Instagram makes more money from ads than YouTube does, and it has for years - The Verge
TikTok testing new photo app to rival Instagram
Dude Perfect scores more than $100M investment | Axios
Dude Perfect lands nine-figure private equity deal to fund its next phase of growth - Tubefilter
Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - Tubefilter
Paramount is reportedly considering a VidCon sale - Tubefilter

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