#2242 - Bert Sorin

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Bert Sorin is the president and co-founder of Sorin Exercise Equipment, as well as an athlete, hunter, and advocate for the health and wellness of veterans.
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The Joe Rogan experience Trained by day Joe Rogan podcast by night all day I can see what's going on man We're good to see you man Thank you very much for that extraordinary piece of athletic equipment you brought to the gym Absolutely Is there a photo that we could show people what it looks like? Uh, yeah, it should be on the website, uh, X-Factor And what is it called? Uh, it's called the X-Factor Oh, it's called the X-Factor What is the website? Snoronex.com Go to snoronex.com, check out the X-Factor It's actually, pull it up Jamie Pull it up Jamie, isn't that nice to say that? Shush man, I'm telling you It's uh, it's big So this is the machine Yeah, it's actually Judd who was here a minute ago Yeah, it's uh, a brilliant machine man The idea that you could push and pull rotational power machine It really is uh, a genius idea man And uh, for things like striking sports That's huge Like the ability to push and pull at the same time While stabilizing your core I mean, that is undoubtedly gonna help people like You're definitely gonna be able to deliver more power and strikes Right, because you take the ground force And then be able to put it through obviously with the core Excess all three planes of motion All obviously go through your core And then puts it into your feet or your arms It's just so unusual that you can do something like that I mean, I guess you kinda can do something like that With cables, with the cable machine, but that seems better Yeah, because you have a little bit of a balance component as well But you're right, like you're blocking Let's say you're a right hand and you're blocking on that left leg You're stabilizing out the right hamstring and hip But yeah, especially when you get that little extra extension I call it the Riblets right there, you're obliques It just locks everything in So I'm interested to see what you come up with It's pretty dope You're telling me that this was originally Like you came up with this idea from an older machine That's not a really new one?
Transcription truncated.
Bert Sorin is the president and co-founder of Sorin Exercise Equipment, as well as an athlete, hunter, and advocate for the health and wellness of veterans.
www.sorinex.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices