George Rawlings launched his dating app, HoneyPot, in some pretty memorable, yet unconventional ways and in this weeks' episode he shares his experience of marketing outside of a 3 step plan, or a textbook strategy.

It was fascinating to learn more about his approach to marketing and be reminded just how vital being unapologetically yourself can be when building a personal brand.

What are your thoughts on the episode? As ever I'd love to hear from you over on Instagram!

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Edited by Emily Osborne