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Next in Media

Next in Media
Copyright: 2024 Next in Media
223 Indexed Broadcasts
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How two media agency executives uncovered a big problem in CTV

over 3 years ago

Why Vox Media is going bigger into ad tech despite the skeptics

over 3 years ago

"Let's all push ourselves here" - OpenAP is only trying to bring together media companies, agencies, brands, measurement and data providers to advance data-driven TV advertising in a way that satisfies all parties - including consumers.

over 3 years ago

"Perhaps we've not been vocal enough" - why the TV industry undercounts over the air viewers - and maybe overstates cord-cutting

over 3 years ago

NBCUniversal and Paramount both want TV to be more accountable - the question is how

over 3 years ago

Why Molson Coors wants the big TV companies to get over themselves and collaborate more

over 3 years ago

"We need radical collaboration" - Why Doug Rozen, CEO of dentsu Media in the Americas, think media agencies may need to work together more

over 3 years ago

Why brands like Bolt don't care about TV's old metrics rules

over 3 years ago

"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.

over 3 years ago

"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.

over 3 years ago

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